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Home / About Joya | Footwear for heel, back and knee conditions

About Joya

Joya firmly believes that any pain should not limit your daily life. The brand specialises in creating footwear that activates and relieves muscles, enabling the wearer to lead an active lifestyle. Whether back pain, hip niggles, foot, knee or joint pain - Joya offers comfort and relief.

At the core of every shoe is patented Swiss Technology; Joya’s unique soft-elastic sole supports the body’s natural movements and promotes healthy walking.

Image of a painful knee, with the text 'Bye-bye knee pain!' and an image of Joya Foreverfoam swiss sole technogy on an ergonomic trainer

The advantages of Joya

Joya shoes have many advantages, including that they:

  • Promote the natural roll of the feet
  • Relieve the joints
  • Cushion the feet
  • Strengthen the back
  • Promote active walking and standing
Image of a painful back and neck, with the text 'Bye-bye heel back pain!' and an image of Joya Foreverfoam swiss sole technogy on an ergonomic trainer

Joya for back pain

Joya footwear is certified and recommended by the Campaign for Healthier Backs association, Germany (AGR) as being good for the back.

Image of a painful heel, with the text 'Bye-bye heel spurs!' and an image of Joya Foreverfoam swiss sole technogy on an ergonomic trainer

Joya for heel pain

Joya footwear can help with heel spurs and plantar fasciitis because the soft sole reduces pressure at the bend of the foot where the plantar fascia is located. If the inflammation is already ossified (heel spur), Joya can positively change the pressure conditions through the soft sole, so that the diseased structure can be relieved.

What makes Joya different

A leading cause of pain is frequent walking and standing on hard and flat surfaces. Conventional shoes and in-flexible floors restrict the natural roll of the foot, forcing the knees and hips to compensate. This unnatural interaction between your feet and hips can lead to muscular imbalances, tensions and poor posture, which compounds over time.

The soft-elastic sole of Joya shoes allows the natural roll of the foot to occur, even on firm ground. Allowing the muscles to work as intended prevents overloading and keeps you feeling fresh for longer.

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Who can benefit from Joya

People who could benefit from wearing Joya footear includes:

  • Everyone who is looking to lead an active lifestyle
  • Those on their feet for long periods of time for work or leisure
  • People who wish to prevent common aches and pains
  • Those in need of rehabilitation from knee pain, back pain, plantar fasciitis and other common complaints
  • Wearers of orthotics or custom insoles

About Joya shoes

The positive effect of a soft, springy surface on the body has been put to good use by physiotherapists and is a highly topical subject in the fields of prevention / rehabilitation. Joya has developed a shoe which makes use of this principle.

The soft, supple material of the patented Joya sole means the load on the sole of your feet is ideally distributed as you walk and stand instead of being concentrated only on certain spots. When your heel strikes the soft Joya sole, your foot makes “micro-movements” which can also activate the muscles around the joints in the feet, hips and back. The soft polyurethane soles provide effective cushioning, which can take the pressure off your backbone and lighten the load on your spinal discs.

A rocker sole is a specialized shoe sole designed to facilitate the natural roll of the foot during walking. It features a curved shape that allows for smooth heel-to-toe transition, reducing pressure on the toe joints. This design is particularly beneficial for individuals with stiff toe joints, promoting a more comfortable and natural gait.

Shoes that include either PTX (Prooftex) or STX (Sympatex) in their names feature a waterproof lining.

Support and cushioning adds to the weight of shoes. This makes the shoes feel somewhat heavier in your hands but that ‘extra’ weight is not felt when worn, as the shoes reduce the impacts felt by the muscles and joints.

In traditional footwear this cannot occur, and may lead to additional pressures on the forefoot and can cause you to lean forwards. The softness of Joya soles allows the heels to sink in, evenly distributing your weight. The feeling is a result of the natural change in posture.

Joya for individual conditions

Joya can be worn by both insulin-dependent and insulin-independent diabetes patients. Wearing Joya stimulates the blood flow in the legs. It is also a good aid for improving sensorimotor functions. For people who develop neurovascular complications, it is beneficial in terms of prevention. Styles with no fore-foot stitching can help to prevent rubbing on diabetic feet. The wearer should consult their doctor regarding suitability and requirements of footwear.

Joya stimulates the muscles of your foot. Joya helps to make the natural rolling movement over the outside of the foot and can help to relieve the overloaded structure on the inside of a flat foot.

Orthopaedic insoles can be worn in Joya. In order to achieve a training effect for the muscles, users may also benefit from wearing Joya without insoles for a certain period of time.

Joya changes the load distribution across the sole of the foot and ensures that the load is evenly distributed from the moment the heel touches down to the moment the foot leaves the ground via the tip of the toe. In conventional shoes, the main load is on the heel and forefoot, and increases as the heel detach es over the big toe. This can lead to potential pain such as hallux valgus, or later to arthritis of the metatarsophalangeal joint of the big toe (hallux rigidus).

Joya can be helpful in case of metatarsalgia, because the soft sole reduces the pressure in the forefoot. Some Joya soles are equipped with an additional extra soft forefoot cushion to provide relief for this type of pain.

Achillodynia, a typical overloading of the Achilles tendon, can be helped by stretching, physiologically correct loading (pressing forcefully on the outside of the heel without bending inwards) and good blood circulation. With its soft sole, the Joya shoe offers ideal cushioning for joints and feet. It is recommended by doctors and physiotherapists for the rehabilitation of Achilles tendon pain.

It is quite possible that your feet need some time to get used to the shoe. Feedback from many satisfied customers who have suffered from Achilles tendon pain confirms that the shoe has helped them a lot. If in doubt, discuss the procedure with your doctor or orthopaedic surgeon.

Soft walking with Joya encourages the body to make small balancing movements, which means that joint-stabilising muscles in the hip have to work more. The soft Joya sole also cushions the shocks of the hard-flat ground. All these factors can be beneficial. Especially in the preoperative phase.

We recommend not to wear Joya during the first 6-8 weeks after the operation. However, it is possible to use Joya in the postoperative phase under the supervision of a doctor or therapist.

Explore the collection

Explore our collection of men's and women's Joya shoes to experience the benefits of Joya for a range of foot, heel, knee and back problems.

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